Merchant Interview with Camilla Olson of Savitude

A talk by Camilla Olson and Chloë Thomas
Savitude and eCommerce MasterPlan

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About this talk

Interview takeaways:

• What is walking down the runways could be a predictor of how much will be in the landfills.

• Body shape is a good bridge between 3D precision and size selection.

• Understanding the body shape paradigm might bring about a more satisfying fashion experience for most people.

Camilla Olson

Camilla was a VC in the ’80s and then original founder of two predictive modeling companies in biopharma (one with a $95M buyout, one year after launch, and the other is the basis of CERTARA which IPO’d again Dec 2020 and quickly rose to a $4B valuation). She earned an MFA in fashion design, ran her own ecommerce label for five years, and founded the inclusive fashion company, Savitude, with analytics to expand consumer coverage.

Chloë Thomas

Top 50 UK influencers in eCommerce and Shipping, bestselling author, and award-winning podcast host - on a mission to help you solve your eCommerce Marketing problems.

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